AOV Calculator — Average Order Value
Calculate your Average Order Value (AOV). Measure e-commerce performance and use it in LTV calculations.
AOV Formula
AOV = Total Revenue / Total Orders
Example: Monthly $50,000 revenue and 250 orders → AOV = $50,000 / 250 = $200 / order
5 Proven Ways to Increase AOV
Increasing the order value of existing customers is far less costly than acquiring new ones. A 20% increase in AOV means 20% more revenue with the same ad budget.
Free shipping threshold
Set a threshold 20–30% above your cart average. For example, if AOV is $50, offer free shipping over $65 — users add products to reach the threshold.
Product bundling
Bundle frequently bought together products. Bundle price should be 10–15% cheaper than buying individually; this increases both AOV and margin.
Checkout upsell
Suggest a higher model or complementary accessory for the product in cart. The checkout page is the most effective point — the user is already in buying mode.
Quantity discounts
'Buy 2 get 1 free' or '15% off when you buy 3' offers increase both AOV and repeat purchase intent.
Personalized recommendations
'You might also like' recommendation engine based on purchase history. Amazon attributes 35% of its sales to this engine.