Marketing

Shopping Cart Abandonment Rate Calculator

Calculate your cart abandonment rate. Compare with industry benchmarks and see your recovery opportunity.

Cart AdditionsNumber of users who added items to cart

Completed OrdersNumber of users who completed checkout

Cart Abandonment Rate Formula

Abandonment Rate = (1 - Completed Orders / Cart Additions) × 100

Industry average: 70%. Below 70% is good, below 55% is excellent. Global e-commerce average is 69.99%.

Frequently Asked Questions

Cart abandonment rate is the percentage of users who add products to cart but don't complete the purchase. Formula: Abandonment Rate = (1 - Completed Orders / Cart Additions) × 100. According to Baymard Institute, the global average cart abandonment rate is 69.99% — about 7 out of 10 people abandon their cart.

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